During the past decade, internet marketers spent enormous effort in Search engine optimization (SEO). Internet business owners spent huge marketing budget for getting page 1 ranking in Google.
SEO is the process of increasing the number of visitors to websites by ensuring that the site appears high on the list of results returned by a search engine.
Digital marketers used white-hat and non-white hat techniques (termed as black) techniques to improve SEO. In white hat techniques, link building from relevant sites was done, while non-white hat techniques were done by purchasing of links and creating links to make Google robot believe that they are real.
As time passed, Google upgraded its technology to improve the organic results with more relevant results. Google has put in lot of efforts to identify the most relevant content. Hence, Digital marketing shifted focus to Content Marketing.
Content is the King & will be the king
Google Monetization & Growth of Search Engine Marketing
Since 2016, Google has increased the number of ads it is showing in Google. This clearly shows that Google has determined to monetize the potential of Google Search engine to the fullest.
If you have noticed recently, Google is covering the whole of the above-the fold content with Google Ads. Further, the differentiation between ads and the organic search results has been narrowed down to almost zero.
Is SEO relevant any longer?
The answer is ‘Yes’. Reason: Still there are organic results in Google! You are saved.
However, in times to come it is in-economical to spend a lot of marketing budget on keyword rank increase.
- Focus more on developing great contents
- Do SEO naturally – That means create content that is of high quality. Quality is nothing but producing relevant contents that add value to your target audience.
- Distribute them to your target audience through relevant distribution channels