Singapore, Hong Kong, Thailand, Indonesia (Jakarta, Bali)
Accomplished, Senior marketing professional with 13+ yrs. of experience in Digital marketing, database /direct-marketing, media planning & buying, public relations, partnership, event & contest marketing, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.
As the Marketing Director, Arun Saba is currently holding the following responsibilities.
- Devise the overall marketing strategy of the company in-line with the vision, mission and business goals of the company for the APAC region & for the future expansion of the company across the globe.• Build a team of Digital marketing experts & lead SEO (on-site & off-site), paid search marketing – SEM (Google AdWords), SMM – Facebook CPC and Media Buys for various clients of the company.
• Lead the social media strategy for the company across the region – Facebook, Twitter, Instagram, Youtube, Linkedin.
• End-to-end management of Online & Offline marketing initiatives, social media operations, media partnerships & public relations.
• Lead the team to create & manage in-house affiliate/ referral programs, events, contests & trade-show promotions.